8 Essential App Design Trends To Follow For An Awesome App

Published on: Dec 09 2018 by Anli

Essential App Design Trends

Ready to learn and get some inspiration for your next App design? Today in this article one of our readers will give us 8 tips for creating an awesome App. Let’s take a look:

There are many reasons why it is important to keep up with the best app designs. One of them is the fact that users are always looking forward to seeing important changes to the app every once in a while. Design breakthroughs happen often and it does not make sense to have outdated designs in a modern application.

Apart from this, a great design makes an app easy to use. App users also find greatly designed applications to be more trustworthy. If you are looking forward to keeping your app relevant, therefore, the following are the 8 essential app design trends you should follow.

1. Typographic UI Design Trend

Typographic UI Design Trend

Typography is a huge part of modern app design. Whether you are designing a web app or mobile app, you might find a mixture of big texts with small fonts to be a big trend. This trend has been applied in various breakthrough apps and it continues to evolve.

It is not difficult to see why this trend is popular. Not only does it make content dynamic but it is also a simple eye-catching design. It can also be used in a variety of ways for different purposes. In order to use this app design effectively, you need to choose fonts that are legible and eye-catching.

A great example is where you make an overlay with the big fonts, and then underprop them with small fonts. This design achieves a functional and appealing look.

big texts with small fonts

2. Seamless Interaction

A major focus for designers in recent times has been to create apps that are able to respond appropriately to user actions. Creating sensible feedback is one of the things that makes some apps stand out from the rest.

Most apps in the market either cannot respond appropriately to user actions or they are only limited to a few responses. Designers have however been creating special algorithms that allow apps to have a wider range of feedback that is useful to users.

The focus has also greatly shifted to creating apps that operate smoothly without disruptions. For an app that works seamlessly, you should consider adding special tools in the app that take the input of users from time to time.

An example of this is a simple AI tool that follows up user actions with feedback. By creating this direct interaction between the app and the user, you are able to help users understand the apps better and also give feedback that is useful for future app upgrades.

3. Seamless Application Design

This design has also been trending for a while now over the year. The basic premise of the design is to put all the content on one page such that users are able to access everything with a single tap. The design also uses the flat aspect such that there are no transitions characterizing the design when clicked.

The design is yet another one that has nicely implemented minimalism and functionality without losing a modern feel. Most app users will find it to be the most comfortable design since it can appeal to both new users and experienced ones.

Seamless Application Design

To achieve a seamless app design, you only need to focus on how various app elements are functionally arranged in one page. You can create an interface that allows the user to logically move from one element to the next without having any difficulties.

A good example of this structure is found in most landing pages of websites where every link to the rest of the website is included in the first page.

4. Color Ergonomics

Color Ergonomics

The market demand for comfort has continued to increase. In the modern day, you will find virtually every industry to have a specific section of ergonomic products. Technology has made it possible to create products that are designed according to users’ demands.

In the application building industry, color ergonomics have come to play a huge role. The current trend in app design focuses on creating soothing colors that are not bright nor too dim for comfort. The ergonomic design is defined by the market as the cool and refined option.

As a basic rule, you should always combine colors that are easy on the eyes and not too dissimilar.

An example of great color ergonomics is where the accents and hues match such that the app users are not dealt with an overblown interface. The key factor is to avoid colors that are mismatching or those that cause strain on the app users.

5. Color Gradient Scheme

Gradient colors have been in use for the longest time. Ever since the first color computer machines were made, the gradient color scheme has always been a main feature. The color scheme nevertheless lost its ubiquitous status when other design options were available.

In recent times though, this color scheme has come back again in a better way. App designers are using the scheme to create beautiful transitions that mark the activation of a particular action.

Color Gradient Scheme

Many popular applications are using this scheme since it is an effective means of creating appealing and functional transitions in apps.

When using color gradients, ensure that the transitions actually mark the departure from one action or interface to the next. The gradient can be applied to an image as well, in case your application uses pictures in its interface.

6. Custom Illustrations

When it comes to giving applications uniqueness, illustrations are the ideal targets. The trend in recent times has been to use custom illustrations that portray the character and uniqueness of an app. Such illustrations not only make the application distinct but they also contribute to the overall quality of user experience.

The choice of images and text is therefore crucial when creating illustrations that appeal to the modern market. In terms of achieving uniqueness, the focus of designers today is using appealing objects that are neither common in the market but not too unfamiliar to users.

A good example of custom illustrations includes images that are designed from scratch. The images do not need to be too complex. You can design these images yourself or with the help of a skilled graphic designer. The goal of using the illustrations is to make the application less bland but also functional.

7. Embedding Effective Content in Apps

Embedding Effective Content in Apps

One of the biggest trends, as we head into 2019, is using the right kind of content in applications. Over the years, most applications have only focused on using a single medium of content to communicate with users.

Designers are however currently incorporating all kinds of content in applications in order to achieve more functionality. Video, images, and GIFs are some of the content objects that have been used creatively in apps by designers.

For the effective use of such kinds of content though, a careful consideration should be made to ensure that the application is not clogged with unnecessary objects.

A great example of effectively using content is opting for short videos and images to accompany the text whenever possible. You should not make the application a video-clogged mess though. Image and video content should only be used in an app when necessary.

8. Thorough App Testing

Mobile app testing services have always played a major role when designing apps. In recent times, the focus has shifted towards agile testing where the process is not only thorough but also focused.

App testers now focus on splitting the testing process into different segments where individual components of the app are tested before the whole system is analyzed. This kind of testing has made it possible to identify flaws more quickly. It has also opened the avenues for quicker solutions.

The robust app testing trend is unlikely to go down as application users become more connected to technology. To ensure a thorough testing process, you should acquaint yourself with the testing process in order to know exactly what is needed for your application to be exceptional.

Most of the processes done during testing are basic and understanding them leaves you at a better position of knowing how to chart the future of your app.

In Summary

Various reports from leading companies like Google and Apple have often shown that the user retention rate for most apps is very low. This is mainly a result of poor application design. A good and functional design is crucial for the success of any app.

In the modern market, there are thousands of app alternatives. Users are also much more informed about technology than ever before. It is thus imperative for app designers to follow modern trends that appeal to users.

Doing this is the only way of ensuring that users stick to using your app. The above app trends are some of those that are defining the market currently. Following them will be of great benefit.


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